Wednesday, 9 May 2012

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. For example, Alice and Bob have websites. If Bob's website links to Alice's website & Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories in order to achieve higher rankings in the search engines. Reciprocal linking between websites is no longer an important part of the search engine optimization process.Google and other search engines now do not give credit to reciprocal linking as it does not indicate genuine link popularity.

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